Content Strategy for Small Business
WORKSHOP SUMMARY 
Content Strategy for Small Business
If you sell when you're supposed to serve, you're going to have a hard time with marketing. Learn the 5 keys to content planning: purpose, audience, calendar, content, evaluate, in this workshop designed to give you a crash course on content strategy and human-to-human marketing. Attendees will learn:
  • How to set meaningful and measurable marketing objectives for digital content
  • Creating content that connects with your audience 
  • A simple content calendar framework that you'll actually follow
  • When to break-up with your content strategy
This workshop is free to attend and has 8 limited spots for in person attendance due to social distancing restrictions. It will also be streamed live via instagram and facebook for those who are not able to attend in person.

Livestream via the KWENCH instagram and Facebook pages.

Sharon L. Hadden is the founder of Content Planning Company, an e-learning and marketing coaching business. For the last decade, Sharon has helped small businesses and corporations leverage the power of digital marketing, and now, she’s proud to manage a company focused on helping womxn entrepreneurs save time and money on content creation. Sharon has worked in corporate roles in Silicon Valley tech and holds a master’s in Integrated Marketing Communications from West Virginia University. She's an advocate for womxn’s economic empowerment and strongly believes putting more womxn in positions of power and entrepreneurship is essential to global economic growth. Connect with Sharon on Instagram @contentplanningcompany or visit her website at letsplancontent.com/society to learn more about her content planning membership program.