The past few years have seen profound change in the publishing industry.
Economic realities, new technologies and the changing face of digital media have all rocked the long established traditional print avenues. Creatives are being asked to do more and more, and often times are asked to foot not only the bulk of the publishing bill but most of the marketing and advertising as well. With these challenging realities emerged the first real face of independent publishing. For the first time ever self-publishing became a viable means for a significant number of artists, both known and unknown, and in many cases became the “first-choice” option. If the artist is paying for the book, why not retain total control by publishing independently?
Spoiler alert: you're going to hear about publishing here -- not just bookmaking...think international distribution, marketing, lower unit costs, bespoke and custom printing.
This lecture will walk attendees through the details of these new, Blurb capabilities and how these offerings will assist and impact their careers as independent publishers.
Whether you have books under your belt or are a first time author, this talk will shine a light into the future of the printed page
Think more than one book or format.
Serial publication, quarterly, etc.
Themed books, kids health, kids fitness, kids food, etc. Instead of one massive book.
Sample your audience to see what is most desired.
Partner with brand for offset print run.
Gauge audience to determine offset run size.